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Equality & Belonging

  • Equality & Belonging
  • Representation
  • Open to All
  • Amplifying Voices
  • Partners with Purpose
  • Sustainability
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photos of a diverse variety of people Gap For Good Logo

Our
movement
for better
starts
together.

Our differences make
us who we are.

By showing what’s real, we create space for differences to shine. Where people with unique stories and experiences gather to share their truths.

It’s in our DNA.
And we work hard to do it better every day.

We Stand For
Representation

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We Stand For
Representation

We believe
our
teams
should
look
like the
communities
we serve.

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We Commit To:

  • Continuing to ensure pay equity amongst genders and races.
  • Evaluating on-boarding, career development (inclusive of ongoing training and resources), advancement, and belonging of our teams.
  • Building inclusive leadership capabilities for all leaders, brand wide.
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By 2025, We Will:

  • Double the representation of Black and Latinx employees at all levels in our US HQ offices.
  • Double the representation of Black and Latinx employees in functions that make and market our products to ensure we are creating for all, with all.
  • Increase representation of Black employees in our Store Leader roles by 50%.

Our commitments don’t stop here.

See What Gap Inc. is Doing

We Stand For
Being Open To All

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We’re here
to
be a safe
space.

Where all
are
welcome.

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In 2018, Gap Joined Open To All:

  • A national nondiscrimination campaign that believes everyone should be welcome regardless of race, ethnicity, national origin, sex, sexual orientation, gender identity and expression, immigration status, religion, or disability.

    We are actively developing more inclusive products and graphics that represent our customers and cultural identities.

This Includes:

  • Providing product teams with inclusive product trainings, tools, and resources.
  • Working with our Color Proud Council to better inform all product design, merchandising, and marketing.
  • Continuing important work with partners like Harlem’s Fashion Row to champion the next generation of designers and to create access for designers of color to careers in fashion.

We Stand For
Amplifying All Voices

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We do more than sell clothes.
We’re here to get everyone a seat at the table.

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How We’ll Do It:

  • Continue to be committed to diversity in our advertising by working with talent (both in front of and behind the camera) that is collectively over 50% people of color.
  • Immediately evaluating all partner relationships, ensuring we only work with companies that share our values.

Partners with Purpose

We partner with organizations that believe in the same things we do. So we don’t just move forward — we move forward together.

Fifteen Percent Pledge

A non-profit organization advocating for equitable opportunity and access for Black owned businesses and Black people in the workforce.

Find Out More
Gender Cool Project

GenderCool is a youth-led moment bringing positive change for transgender and non-binary youth.

Find Out More
Latino Equality Alliance - Allianza Latina La Igualdad

A non-profit organization that advocates for equity, safety, and wellness for the Latinx Lesbian, Gay, Bisexual, Transgender, Queer+ community.

Find Out More
DoSomething.org

A global non-profit organization with the goal of motivating young people to make positive change both online and offline through campaigns that make an impact.

Find Out More