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Responsibly made for every generation.


We believe Gap should be a force for good. Our purpose is to create change that is sustainable, to enrich communities, and to be better for this generation and the next.

We design products with better materials and strive to make a positive impact for people and our planet.

Sustainability is a journey.

From water to wash, fiber to factory, our goal is to make the clothes you live in — but to do it responsibly with respect for the planet we all share.

We’re not perfect. But we promise to lead, not react. To use less, not more.

WHEN YOU SEE THIS GLOBE
Know that this responsibly made style is part of Generation Good, Washwell, or made with at least 50% recycled materials, organically grown cotton, or TENCEL™ fibers.

Water

WASHWELL

CLEAN WATER ACCESS

OUR GOAL

100% denim and woven bottoms made using Washwell techniques by 2025.

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86%

COMPLETE

OUR GOAL

Empower two million people to improve their access to drinking water and sanitation by 2023, as part of the USAID Gap Inc. Women + Water Alliance.

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75%

COMPLETE

Everyone deserves clean water.
It's essential to life.

We're cleaning up the denim business.

That's why we make efforts to save water whenever we can.

We continue to expand Washwell, our program that uses at least 20% less water as compared with conventional wash methods. So far, we've saved over 500 million liters of water since 2016. That's enough to fill more than a billion water bottles.

In addition, our Water Quality Program aims to ensure that our clothes are made in a way that protects local waterways and minimizes impacts on the planet.


Here's the thing about cotton.

A majority of Gap products are made with cotton, which needs lots of water to grow — and strong communities to grow it. However, cotton is largely grown in water-scarce regions where it is often women who bear the burden of collecting water for their families.

In 2017, Gap Inc. collaborated with NGO partners to launch the Women + Water Alliance to provide women's empowerment trainings and to improve water access in communities touched by the apparel industry in India.

People

WOMEN IN P.A.C.E.

OUR GOAL

Gap Inc. has a goal to reach one million women and girls through P.A.C.E. by 2022.

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100%

COMPLETE

EMPOWER@WORK FACTORIES

OUR GOAL

100% of our product suppliers participating in Empower@Work by 2025.

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60%

COMPLETE

Empowering and supporting the people we work with is a non-negotiable.

We can do better — together.

Our Gap Inc. Personal Advancement & Career Enhancement (P.A.C.E.) program is an educational program that helps the women who make our clothes build the skills, knowledge, confidence, and resilience needed to advance in work and life. Every year we donate a portion of our profits to fund P.A.C.E. In 2022, one million women will have participated in P.A.C.E.

In 2019, Gap Inc. leveraged our P.A.C.E. program to became one of the founding members of Empower@Work, which will focus on building and deploying sustainable, systemic, and scalable programs that promote gender equality in global supply chains.

Putting people first is our ethos. Learn more about our pledge to amplify voices, include, and represent all.

EQUALITY AND BELONGING

MORE SUSTAINABLE COTTON

RECYCLED POLYESTER

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15%

COMPLETE

[title here] [long description here]

41%

COMPLETE

Materials

OUR GOAL

Use 100% more sustainable cotton by 2030, including regenerative, organic, in conversion to organic, and recycled.

Gap also partners with Better Cotton to improve cotton farming globally.

OUR GOAL

Use 100% recycled polyester by 2030.

The choices we make and the materials
we use make a difference.

Use less.
Do more.


We’re actively working to make products with cotton from more sustainable sources. To further address impacts on climate and communities, we are raising our standards and striving for 100 percent more sustainable cotton by 2030, including regenerative, organic, in conversion to organic, and recycled.

In 2021, the brand began supporting farmers with training and income stability during their three-year transition from conventional to organic cotton growing practices, which contributes to farmworker and soil health by eliminating toxic agricultural inputs.

We use recycled materials to help minimize our impact on the planet — because we believe less means more. The recycled polyester used in Gap products is made from recycled plastic bottles.

LEARN MORE HERE

Our bridge to the future starts with five pillars we mark it against. It's our most sustainable collection yet - and we’re just getting started.*

SHOP THE COLLECTION

*Products in this collection are denoted with Gen Good in the name.

BETTER MATERIALS

Every product has a footprint. We aim to design and manufacture our products in ways that tread lightly on the planet. As part of this effort, we use organically grown cotton, recycled polyester, and other fibers which are better for the environment.

Each Generation Good style is made with at least 20% Preferred Fibers.

LESS WASTE

We believe style is circular. That's why we obsess over every fiber, detail, and invest in quality. Each piece is designed to last.

Joining the circular economy means shifting our thinking about design, how we wear and care for products, and where products eventually go.

Reducing waste and using recycled materials allows us to minimize our impact on the planet, helping to keep waste out of landfills while also reducing carbon emissions.

LESS WATER

We know water is precious. That’s why we work to use less and less of it as we move forward in our washing and dying processes.

To be a part of Generation Good, each style must do the following:

Achieve at least 20% water savings as compared with conventional dye techniques or wash methods.

Be manufactured at a fabric mill or laundry facility which uses at least 20% recycled water.

Be manufactured at a fabric mill or laundry facility which has participated in a Gap Inc.-recognized efficiency program and has verified savings of at least 10 million liters of water within the past three years.

Bonus: We set chemistry guidelines, too. The chemical formulations (AKA dyes and finishes) used to make Generation Good styles must be at least ZDHC Level 1 compliant.

CHECK OUT OUR GOOD GLOSSARY

LOWER EMISSIONS

We choose partners who have our same mission at their core — to eliminate emissions and implement renewable energy.

The fabric mills in which we produce Generation Good styles in must either use renewable energy or have participated in and achieved energy savings through a Gap Inc.-recognized efficiency program as part of our Supplier Sustainability Program (see The Good Glossary for more info!).

EMPOWERING WOMEN

The people who make our clothes matter—and we’re continuing to find new ways to empower workers who put so much care into every piece.

Generation Good styles must meet one of the following criteria:

Made in a factory that runs the Gap Inc. P.A.C.E. program, which supports career and life-skill education for garment workers.

Made in a factory that runs the Workplace Cooperation Program (WCP), which facilitates dialogue between workers and management to address workplace issues.

Made in a factory that runs the Supervisory Skills Training (SST) Program.

Waste Not

The story of your well-loved clothes doesn’t have to end with you. That’s why we’ve partnered with Give Back Box™ and thredUP.

Just box up your gently used clothing, shoes, and accessories. Then order a free Clean Out Kit from thredUP to turn your clothes into a Gap shopping credit. Or if you prefer to do good through a donation, print a return shipping label through Give Back Box. Your gently used clothing will be sent to charities in need.

GIVE BACK BOX
thredUP

#GapforGood

Doing good takes a village.

It takes us + you. Get inspired by our community and show us how you pay the good forward using #GapForGood.

Responsibly made for every generation.

We believe Gap should be a force for good. Our purpose is to create change that is sustainable, to enrich communities, and to be better for this generation and the next.

We design products with better materials and strive to make a positive impact for people and our planet.

Sustainability is a journey.

From water to wash, fiber to factory, our goal is to make the clothes you live in — but to do it responsibly with respect for the planet we all share.

We’re not perfect. But we promise to lead, not react. To use less, not more.

WHEN YOU SEE THIS GLOBE
Know that this responsibly made style is part of Generation Good, Washwell, or made with at least 50% recycled materials, organically grown cotton, or TENCEL™ fibers.

Our Journey

Water

water

We’re cleaning up the denim business.

That’s why we make efforts to save water whenever we can.

We continue to expand Washwell, our program that uses at least 20% less water as compared with conventional wash methods. So far, we've saved over 500 million liters of water since 2016. That’s enough to fill more than a billion water bottles.

In addition, our Water Quality Program aims to ensure that our clothes are made in a way that protects local waterways and minimizes impacts on the planet.

Here's the thing about cotton.

A majority of Gap products are made with cotton, which needs lots of water to grow — and strong communities to grow it. However, cotton is largely grown in water-scarce regions where it is often women who bear the burden of collecting water for their families.

In 2017, Gap Inc. collaborated with NGO partners to launch the Women + Water Alliance to provide women's empowerment trainings and to improve water access in communities touched by the apparel industry in India.

People

We can do better — together.

Our Gap Inc. Personal Advancement & Career Enhancement (P.A.C.E.) program is an educational program that helps the women who make our clothes build the skills, knowledge, confidence, and resilience needed to advance in work and life. Every year we donate a portion of our profits to fund P.A.C.E. In 2022, one million women will have participated in P.A.C.E.

In 2019, Gap Inc. leveraged our P.A.C.E. program to became one of the founding members of Empower@Work, which will focus on building and deploying sustainable, systemic, and scalable programs that promote gender equality in global supply chains.

Putting people first is our ethos. Learn more about our pledge to amplify voices, include, and represent all.

EQUALITY AND BELONGING

Materials

Use less.
Do more.

We’re actively working to make products with cotton from more sustainable sources. To further address impacts on climate and communities, we are raising our standards and striving for 100 percent more sustainable cotton by 2030, including regenerative, organic, in conversion to organic, and recycled.

In 2021, the brand began supporting farmers with training and income stability during their three-year transition from conventional to organic cotton growing practices, which contributes to farmworker and soil health by eliminating toxic agricultural inputs.

We use recycled materials to help minimize our impact on the planet — because we believe less means more. The recycled polyester used in Gap products is made from recycled plastic bottles.

LEARN MORE HERE

Our bridge to the future starts with five pillars we mark it against. It’s our most sustainable collection yet — and we’re just getting started.*

*Products in this collection are denoted with
Gen Good in the name.

BETTER MATERIALS

Every product has a footprint. We aim to design and manufacture our products in ways that tread lightly on the planet. As part of this effort, we use organically grown cotton, recycled polyester, and other fibers which are better for the environment.

Each Generation Good style is made with at least 20% Preferred Fibers.

LESS WASTE

We believe style is circular. That's why we obsess over every fiber, detail, and invest in quality.

Each piece is designed to last. Whether it's in your closet or in someone else's.

Today, limited options for reusing and recycling mean that 85 percent of clothing ends up in the waste stream. That is why we launched Generation Good alongside a partnership with GiveBackBox, a free and easy donation service for our customers.

Together, we're working to create an easy path towards giving new life to clothes in a new closet. Learn how to pass on the good style at givebackbox.com/gap.

LESS WATER

We know water is precious. That’s why we work to use less and less of it as we move forward in our washing and dying processes.

To be a part of Generation Good, each style must do the following:

  • Achieve at least 20% water savings as compared with conventional dye techniques or wash methods.
  • Be manufactured at a fabric mill or laundry facility which uses at least 20% recycled water.
  • Be manufactured at a fabric mill or laundry facility which has participated in a Gap Inc.-recognized efficiency program and has verified savings of at least 10 million liters of water within the past three years.

Bonus: We set chemistry guidelines, too. The chemical formulations (AKA dyes and finishes) used to make Generation Good styles must be at least ZDHC Level 1 compliant.

CHECK OUT OUR GOOD GLOSSARY

LOWER EMMISSION

We choose partners who have our same mission at their core — to eliminate emissions and implement renewable energy.

The fabric mills in which we produce Generation Good styles in must either use renewable energy or have participated in and achieved energy savings through a Gap Inc.-recognized efficiency program as part of our Supplier Sustainability Program (see The Good Glossary for more info!).

EMPOWERING WOMEN

The people who make our clothes matter—and we’re continuing to find new ways to empower workers who put so much care into every piece.

Generation Good styles must meet one of the following criteria:

Made in a factory that runs the Gap Inc. P.A.C.E. program, which supports career and life-skill education for garment workers.

Made in a factory that runs the Workplace Cooperation Program (WCP), which facilitates dialogue between workers and management to address workplace issues.

Made in a factory that runs the Supervisory Skills Training (SST) Program.

Waste Not

The story of your well-loved clothes doesn’t have to end with you. That’s why we’ve partnered with Give Back Box™ and thredUP.

Just box up your gently used clothing, shoes, and accessories. Then order a free Clean Out Kit from thredUP to turn your clothes into a Gap shopping credit. Or if you prefer to do good through a donation, print a return shipping label through Give Back Box. Your gently used clothing will be sent to charities in need.

Shop Responsibly

THE GOOD GLOSSARY

Our living, breathing dictionary on all things sustainability and what they mean.

#GapforGood

Doing good takes a village.

It takes us + you. Get inspired by our community and show us how you pay the good forward using #GapForGood.