Gap Home

October 27, 2021

Gap Home Drops Second Collection Introducing Furniture and Rugs to the Assortment

After debuting the first collection in June 2021, Gap Home quickly expands its assortment to offer furniture and rugs, available exclusively at Walmart.

Today, Gap and Walmart announced the latest Gap Home collection, which includes the launch of Gap Home Furniture, as well as an expanded assortment of décor, tabletop, bedding and bath options. Additionally, in November, a capsule collection of bedding styles will be launching in select Walmart stores for the first time.

As a pillar of Gap Inc’s Power Plan 2023, partnering to amplify Gap brand through licensing agreements to launch new categories is key to the brand’s domestic and international growth. The two retailers further their strategic partnership in the U.S. to deliver timeless American style for modern living to customers at an incredible value.

Gap Home Furniture, which will be priced from $49.88 – $629, will consist of more than 150 items including couches, ottomans, TV stands, headboards, rugs and more. In addition, many of the rugs in the collection are made with up to 100% PET recycled polyester. The line will roll out to customers in the coming weeks.

“We have seen an incredible customer response to Gap Home since we launched in June,” said Adrienne Gernand, Head of Gap Inc. Strategic Alliances, Licensing and Real Estate. “Through our partnership with Walmart, we are scaling the business quickly by entering new categories within the home space and introducing an assortment of items in select Walmart stores. With more customers investing in their homes and looking for on-trend, quality, affordable styles, we are continuing to think big, deepen our relationship with our customer and deliver timeless American style for modern living to homes across the country.”

Gap Home embodies the brand’s optimistic, modern American style that bridges the gaps between individuals, generations and cultures. The collection is made with the planet in mind and features quality materials at a price point that is accessible to all customers.

The full collection, including the new Gap Home Furniture line, is available exclusively on Walmart.com.

For more details on the launch of #GapHome and Walmart’s partnership with Gap, visit www.walmart.com/gaphome.

May 26, 2021

Gap and Walmart Partner to Introduce Gap Home, the First-Ever Home Collection from Gap, the Leading Casual Lifestyle Brand

Gap is the first fashion retailer to partner with Walmart in the home space, delivering a multi-year partnership to offer timeless American style for modern living

Gap and Walmart today announced a strategic partnership to introduce Gap Home, a new brand of home essentials available exclusively at Walmart. With this launch, two of the world’s most iconic brands have come together to bring Walmart’s scale and Gap’s brand heritage to life through signature style in a new product category for the first time – encouraging customers to shop for quality designs and timeless home essentials for their everyday lives.

Available to shop beginning June 24 exclusively on Walmart.com, the Gap Home launch collection will feature more than 400 items across home décor, tabletop, bedding and bath, ranging in price from $15.88 for a Washed Denim Pillow to $64.98 for a T-Shirt Soft Jersey Reversible King Comforter Set perfect for dressing all spaces, from college dorms to forever homes. New Gap Home seasonal and special collections will drop throughout the year and will be developed in partnership with Gap’s licensing agency, IMG.

“We’re thrilled that Gap selected Walmart as the exclusive retailer to debut its home brand. A hallmark of American fashion, Gap is the ideal partner to bring its timeless, signature style into the modern home to help customers design and decorate beautiful living spaces,” said Anthony Soohoo, Executive Vice President, Home, Walmart. “Over the past few years, we’ve focused on expanding our home assortment to bring high-quality, stylish home goods and decor to our customers at an unbelievable value. Gap Home is the latest example of how we’ll deliver on that mission.”

Gap Home embodies the brand’s optimistic, modern American style that bridges the gaps between individuals, generations and cultures. The launch collection is made with the planet in mind and features quality materials like denim and chambray with unique finishes at a price point that is accessible to all customers. The Gap Home collection includes items made with organic cotton and recycled materials.

“Walmart is a global leader in the home space with extensive digital reach and distribution, and this partnership enables Gap to introduce a new category in a smart, scalable way,” said Mark Breitbard, President and CEO of Gap brand. “Gap Home at Walmart opens a new door for Gap as a lifestyle brand delivering timeless American Style in all new ways. We are excited for this growth opportunity, enabling even more customers to fall in love with Gap.”

For more details on the launch of #GapHome and Walmart’s partnership with Gap, visit www.walmart.com/gaphome.