Men's Denim Guide

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Together in Denim

Together in Denim

Since 1969, denim has been the thread that connects us. We design and redesign every fit, obsess over every rivet and seam. Because it's not just something we wear, it's what we live in.

Slim Taper, video

Slim Taper, video

Up Next: The Taper Fits

We Brought all your favorite fits into the now. Same great cut. New modern, tapered leg.

Save Water.

Instead of washing, spray with an eco-friendly fabric freshener.

Wash Cold.

When you do wash, do it inside out to keep the indigo fade-free.

Hang Dry.

So cotton fibers won't get loose in the dryer.

Denim Care

Instead of washing, spray with an eco-friendly fabric freshener.

When you do wash, do it inside out to keep the indigo fade-free.

So cotton fibers won't get loose in the dryer.

Our roots are in denim, but sustainability is in our future.

Our smart tech Washwell(tm) program has helped save enough water to fill 412 million standard water bottles sinc 2016. Shop now.

Fan Favorite: Soft Wear

The most comfortable, talked about, customer-obsessed denim we make. Period. Shop Now

Anatomy of a Gap Jean. Designed to get better with every wear.

Carefully picked buttons and rivets complement washes. Durable inner pockets. True blue, dip-dyed washes. Back pocket finished with our signature triangle stitch. GapFlex stretch and no stretch denim in 8.4 - 13.75 oz. weights. More stitches per inch means longer-lasting jeans.

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1969 Premium Collection

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